CV

Lead the strategic vision and oversee all marketing efforts for the ministry, with a focus on Saskatchewan’s Provincial Parks and the Royal Saskatchewan Museum. Develop and implement marketing strategies across digital, social, and traditional media, with strategic KPIs to measure and optimize campaigns. Design digital and print ads using Adobe software. Build collaborative relationships with internal stakeholders and partners, including Tourism Saskatchewan and the Saskatchewanderer program. Introduced new systems and processes to improve team efficiency.

Key achievements:

• Generated $2 million in revenue from the 2024 Sask Parks summer promotion, achieving a 1,473 percent return on ad spend and a 47 percent increase in PPC revenue, despite a 16 percent marketing budget reduction.
• Led the launch of a redesigned website (saskparks.com) within four months, implementing a new design, sitemap, and content refresh.
• Developed a marketing dashboard to better monitor KPIs, and implemented PPC and GA4 conversion tracking for precise reporting.
• Enhanced team satisfaction and reduced turnover by fostering a positive and innovative work environment.

Directed the growth and profitability of the JurisPage brand, a digital marketing agency for law firms with over $2.8 million in annual revenue. Oversaw all aspects of the division, including marketing, sales, P&L, service delivery, and operations. Developed and executed marketing plans to drive lead generation and client acquisition, increasing inbound sales leads by 220 percent and monthly recurring revenue by 105 percent (Q4 2021 vs. Q4 2022). Managed a team of 13 employees and supervised the fulfillment of SEO, PPC, social media, video marketing, and website and landing page design services.

Managed and trained the SEO and Web Design and Development teams. On-boarded and account-managed clients, oversaw SEO and web service delivery, monitored team KPIs, and created new systems and processes.

Managed and trained all service delivery teams (SEO, PPC, and Web Design and Development). As Inbound Interactive’s first employee, played a key role in developing all positions, teams, systems, and processes from the ground up.

Implementation and management of SEO, Google Ads (search, display, video & remarketing) and Facebook marketing campaigns for 20+ clients.

Motion graphics designer for indoor and outdoor digital signage solutions using Adobe After Effects.

Attended executive management training sessions through the Government of Saskatchewan.

A platform for thought leadership and networking with industry experts. Contributed articles and answered questions from the community about digital marketing for lawyers.

Organization

Team Management

Strategic Planning

Leadership

Systems & Processes Development

Account Management

Client On-boarding

Team Training

Offering Development

Organic & Local SEO 

PPC Advertising

Content Marketing (Written & Video)

Email Marketing

WordPress

Google Ads

Google Tag Manager

Google Analytics

Adobe Photoshop

Adobe InDesign

Adobe Illustrator

SEMRush

Unbounce

CallRail

Moz

Agency Analytics

Hubspot

Social Media Marketing

Facebook Ads

Looker Studio

HTML / CSS

LinkedIn Ads

Adobe After Effects

Adobe Premier Pro